The Streaming Services: Peacock, Netflix, and Apple TV+

Comcast announced on Tuesday that they will be launching a streaming bundle for their cable, broadband, and mobile subscribers. This bundle will include Peacock, Netflix, and Apple TV+ at a discounted rate. The move comes as major media players are teaming up to drive value for users and subscriptions for streaming services.

This announcement was made at the MoffettNathanson media conference in New York. It follows a similar strategy to Disney and Warner Bros. Discovery, who recently announced a bundle of their streaming services – Disney+, Hulu, and Max.

Comcast’s offer is aimed at existing subscribers and could potentially help boost their pay-TV subscribers, which have seen a decline recently. The company lost 487,000 cable TV customers in the first quarter, but their wireless business saw a 21% increase in customers.

While Comcast did not disclose the price of the bundle, Peacock subscription plans start at $5.99 per month and will increase to $7.99 per month this summer. Netflix plans start at $6.99 per month, and Apple TV+ costs $9.99 per month.

Comcast CEO Brian Roberts expressed confidence in the bundle, stating, “We’ve been bundling video successfully and creatively for 60 years. And so this is the latest iteration of that. And I think this will be a pretty compelling package.”

Overall, the trend of bundling streaming services is gaining momentum as companies seek to maximize value for consumers. This partnership between Comcast, Peacock, Netflix, and Apple TV+ is just one example of how the industry is evolving to meet the changing demands of viewers.

CNBC’s Kerry Caufield, Lillian Rizzo, and Alex Sherman contributed to this report. It is worth mentioning that Comcast owns NBCUniversal, the parent company of CNBC.

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