Tag: Walt Disney Co

Businesses turn to sports as Hollywood faces strikes

Last year, media giants relied heavily on sports to attract advertisers during the Upfronts meeting week. This was due to a Hollywood strike and cost-cutting measures that limited their scripted content and star power. Despite the end of the strikes, this year’s presentations continued to emphasize sports over scripted shows. The aftermath of last year’s […]

American Influencers and Bloggers used by International Disney Parks to attract U.S. Visitors

Disney World has truly become a home away from home for many American adults who have a deep love for all things Disney. The company is now expanding this magic to its international properties, particularly in China and Japan, by utilizing American influencers and bloggers to attract U.S. fans to Disney theme parks abroad. These […]

Warner Bros Discovery holds key to NBA TV rights deal

The National Basketball Association (NBA) is facing a major decision regarding its media rights partners, with Warner Bros. Discovery’s Turner Sports offering a substantial $2.5 billion per-year deal to retain the broadcasting rights. However, Comcast’s NBCUniversal is attempting to swoop in and snatch the package of games, setting the stage for a potential breakup of […]

NFL Games Coming to Netflix for Streaming on Christmas Day

Netflix makes a major move into live sports with the announcement that they will be streaming Christmas Day National Football League games for the next three years. This marks the streaming platform’s first true step into live sports, showing their commitment to expanding their content offerings. The deal will see Netflix streaming two games on […]

The Streaming Services: Peacock, Netflix, and Apple TV+

Comcast announced on Tuesday that they will be launching a streaming bundle for their cable, broadband, and mobile subscribers. This bundle will include Peacock, Netflix, and Apple TV+ at a discounted rate. The move comes as major media players are teaming up to drive value for users and subscriptions for streaming services. This announcement was […]

Media companies are courting advertisers as they shift their spending to digital platforms

Media giants are making their annual pitches to advertisers this week against the backdrop of significant disruption in the industry. The Hollywood writers and actors strikes are over, meaning Upfronts will likely be star-studded once again, major cost cutting is largely in the rear view mirror, and streaming has fully embraced advertising models. Still, this […]

Disney streaming thrives while cable TV declines

The Walt Disney Company CEO Bob Iger is paving the way for the future with impressive strides in the streaming industry. After five years of hard work, Disney is on the brink of turning a profit in its streaming units, with just a minor loss of $18 million between Disney+, Hulu, and ESPN+ in the […]

Streaming service bundle offering Disney, Warner Bros., and Discovery.

Disney and Warner Bros. Discovery are teaming up to offer a streaming bundle that will include Disney+, Hulu, and Max, in a package similar to traditional cable TV. The bundle is set to launch this summer and will be available on both ad-supported and commercial-free tiers. Pricing details have not been disclosed yet, but the […]

Earnings Report for Warner Bros. Discovery (WBD) in the First Quarter of 2024

Warner Bros. Discovery reported its first-quarter results on Thursday, and the numbers didn’t quite meet analysts’ expectations. Despite strong performance in its streaming unit, the company fell short on both the top and bottom lines. The stock managed to gain 3% on Thursday, showing some resilience in the face of the disappointing results. In terms […]

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