Tag: Netflix Inc

Businesses turn to sports as Hollywood faces strikes

Last year, media giants relied heavily on sports to attract advertisers during the Upfronts meeting week. This was due to a Hollywood strike and cost-cutting measures that limited their scripted content and star power. Despite the end of the strikes, this year’s presentations continued to emphasize sports over scripted shows. The aftermath of last year’s […]

NFL Games Coming to Netflix for Streaming on Christmas Day

Netflix makes a major move into live sports with the announcement that they will be streaming Christmas Day National Football League games for the next three years. This marks the streaming platform’s first true step into live sports, showing their commitment to expanding their content offerings. The deal will see Netflix streaming two games on […]

The Streaming Services: Peacock, Netflix, and Apple TV+

Comcast announced on Tuesday that they will be launching a streaming bundle for their cable, broadband, and mobile subscribers. This bundle will include Peacock, Netflix, and Apple TV+ at a discounted rate. The move comes as major media players are teaming up to drive value for users and subscriptions for streaming services. This announcement was […]

Media companies are courting advertisers as they shift their spending to digital platforms

Media giants are making their annual pitches to advertisers this week against the backdrop of significant disruption in the industry. The Hollywood writers and actors strikes are over, meaning Upfronts will likely be star-studded once again, major cost cutting is largely in the rear view mirror, and streaming has fully embraced advertising models. Still, this […]

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