Tag: Fox Corp. Class B

Warner Bros Discovery holds key to NBA TV rights deal

The National Basketball Association (NBA) is facing a major decision regarding its media rights partners, with Warner Bros. Discovery’s Turner Sports offering a substantial $2.5 billion per-year deal to retain the broadcasting rights. However, Comcast’s NBCUniversal is attempting to swoop in and snatch the package of games, setting the stage for a potential breakup of […]

Media companies are courting advertisers as they shift their spending to digital platforms

Media giants are making their annual pitches to advertisers this week against the backdrop of significant disruption in the industry. The Hollywood writers and actors strikes are over, meaning Upfronts will likely be star-studded once again, major cost cutting is largely in the rear view mirror, and streaming has fully embraced advertising models. Still, this […]

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