Tag: Advertising

United Airlines introduces customized advertisements on in-flight entertainment screens

United Airlines has recently introduced a new media platform called Kinective Media, which allows personalized advertisements to be served to travelers on seat-back screens and in the airline’s app. This move aims to leverage customer data and attract advertisers from various industries. Partnerships with companies like Norwegian Cruise Line, Macy’s, IHG Hotels & Resorts, TelevisaUnivision, […]

Majority of American TikTok Creators Do Not Believe a Ban is Imminent

A recent survey conducted by the influencer marketing platform, Fohr, revealed that the majority of US TikTok creators remain unfazed by the potential ban of the app within the next year. Despite Congress passing a law that could lead to TikTok separating from its Chinese parent company or facing a nationwide ban, 62 percent of […]

Google Utilizes Artificial Intelligence to Demonstrate How Clothing Fits Various Body Types

Google has introduced new ad formats that will revolutionize the way brands market their products. One of these formats allows brands to link short-form videos to their advertisements in Google’s search engine. These videos can be created by the brand itself or by hired creators, and AI-generated text summaries will be included below the videos. […]

Businesses turn to sports as Hollywood faces strikes

Last year, media giants relied heavily on sports to attract advertisers during the Upfronts meeting week. This was due to a Hollywood strike and cost-cutting measures that limited their scripted content and star power. Despite the end of the strikes, this year’s presentations continued to emphasize sports over scripted shows. The aftermath of last year’s […]

Media companies are courting advertisers as they shift their spending to digital platforms

Media giants are making their annual pitches to advertisers this week against the backdrop of significant disruption in the industry. The Hollywood writers and actors strikes are over, meaning Upfronts will likely be star-studded once again, major cost cutting is largely in the rear view mirror, and streaming has fully embraced advertising models. Still, this […]

Earnings Report for Warner Bros. Discovery (WBD) in the First Quarter of 2024

Warner Bros. Discovery reported its first-quarter results on Thursday, and the numbers didn’t quite meet analysts’ expectations. Despite strong performance in its streaming unit, the company fell short on both the top and bottom lines. The stock managed to gain 3% on Thursday, showing some resilience in the face of the disappointing results. In terms […]

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