Pittsburgh Pirates and Penguins introduce new streaming platform for local game broadcasts.

Pittsburgh sports fans have a new reason to cheer as the regional sports network that airs the MLB’s Pirates and NHL’s Penguins is launching a direct-to-consumer streaming service. The move comes as more fans cut the cord and opt for streaming services over traditional pay-TV bundles.

SportsNet Pittsburgh introduced SNP 360, a streaming service that will cost local fans $17.99 a month to watch their favorite teams’ games outside of the pay-TV bundle. Viewers with pay-TV subscriptions will also have access to the app, providing them with more options to catch all the action.

The decision to offer a streaming service for the Pirates and Penguins comes at a time when regional sports networks are facing challenges due to the shift to streaming. Last year, the network underwent changes in ownership when Warner Bros. Discovery exited the regional sports network business. Now, the network is owned by the Pirates and Penguins, along with Fenway Sports Group, which acquired a controlling stake in the Penguins in 2021.

In a statement, NESN and SportsNet Pittsburgh CEO Sean McGrail expressed the network’s commitment to reaching fans wherever they are and providing them with options to access telecasts. With more people choosing to forgo the traditional TV bundle, SNP 360 aims to ensure that fans can engage with their favorite teams and be part of the fan base.

SNP 360 was developed in a short timeframe of six months, as NESN took over operations of Sportsnet Pittsburgh. McGrail highlighted that the service is being offered at an aggressive price point, lower than most other regional sports streaming plans, as the network looks to expand its content beyond the Pirates and Penguins.

Other regional sports networks have also ventured into the streaming space, offering alternatives for fans who prefer streaming over traditional TV. With the rise of streaming services, regional sports networks have had to adapt to the changing landscape to accommodate the needs of fans who no longer rely on the linear TV model.

As regional sports networks continue to navigate the evolving media landscape, the launch of SNP 360 is a testament to their willingness to adapt and meet the changing needs of sports fans. By offering a direct-to-consumer streaming service, SportsNet Pittsburgh is ensuring that fans have more options to stay connected to their favorite teams, regardless of how they choose to consume content.

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