Netflix is searching for a broadcast partner for NFL Christmas games

Netflix is searching for a broadcast partner for NFL Christmas games

Netflix is trying to make a big splash in the world of live sports by securing the rights to broadcast NFL games on Christmas Day. The streaming giant has reached out to broadcasters in search of a partner to produce these games, marking its first real foray into traditional live sports. This move is driven by Netflix’s desire to grow its advertising tier and attract a broader audience.

The NFL games on Christmas Day are just the beginning for Netflix, which also plans to air at least one matchup in both 2025 and 2026. The company’s ambition to become a major player in the world of live sports is evident, as it looks to rival legacy media companies like Disney, NBCUniversal, and Paramount Global.

However, Netflix faces challenges in finding a production partner for these games. Current broadcasters like Fox and CBS Sports already have a full slate of games to produce each week, making it difficult for them to take on additional games for Netflix. Additionally, there is stiff competition in the streaming industry, with Amazon already producing NFL games and potentially auditioning for a long-term media rights partnership with the NFL.

Despite these challenges, Netflix sees the NFL as the perfect fit for its event strategy and advertising tier. The partnership with the NFL not only opens up new revenue streams for Netflix but also allows the league to reach a global, younger audience. While negotiations with broadcasters are ongoing, Netflix is determined to find a partner that can help deliver a top-quality production for its NFL games.

In a rapidly evolving media landscape, the NFL is embracing streaming platforms to widen its audience and attract new viewers. The league’s deal with Netflix is a strategic move to tap into the growing popularity of streaming services and leverage their reach to engage fans in new and innovative ways.

Overall, Netflix’s entry into the world of live sports signals a shift in how audiences consume sports content. With the NFL games on Christmas Day serving as a launching pad, Netflix is poised to become a key player in the ever-changing landscape of sports broadcasting.