Ineos, known for its rugged Grenadier SUVs, is set to offer customization options through its new division, Arcane Works. This move comes in response to the growing demand for personalized vehicles, with other luxury carmakers like Ferrari and Rolls-Royce also offering customization options on their models.
Arcane Works will provide hand-built personalizations for both lifestyle customers and industrial users. In addition to unique paint finishes and interior trims, the division will also offer customized features tailored for specific job requirements. This could range from powertrain modifications to new chassis calibrations and innovative materials.
The first personalized Grenadier from Arcane Works will be unveiled at the 2024 Goodwood Festival of Speed, showcasing the division’s capabilities and offerings. Ineos sees Arcane Works not only as a personalization department but also as a testing ground for new features that could potentially be integrated into future models.
Despite only entering production recently, Ineos has already expanded its lineup with the launch of the Quartermaster pickup truck and the electric SUV called the Fusilier. With plans for two more SUVs in development and the possibility of a U.S. manufacturing plant, the brand is quickly making a name for itself in the automotive industry.
Overall, the introduction of Arcane Works is a strategic move by Ineos to cater to the growing trend of personalized vehicles and showcase its commitment to innovation and customer satisfaction. Keep an eye out for the personalized Grenadier at the upcoming Goodwood Festival of Speed to see the unique offerings from Ineos’ new division.
