Consumers today are inundated with labels and seals of approval on products, ranging from Energy Star ratings to sustainability standards. However, the next big thing consumers should expect to see is a hacking-safe seal of approval on home gadgets and appliances, courtesy of the U.S. Cyber Trust Mark program proposed by the Biden administration and the Federal Communications Commission.
The program aims to help consumers make informed decisions when purchasing internet-connected devices by certifying them as safe from cyber threats such as hackers and scammers. Manufacturers will need to meet cybersecurity standards set by the National Institute of Standards and Technology, including requirements for unique passwords, data protection, software updates, and incident detection capabilities.
While smartphones, personal computers, and certain medical devices are not currently included in the program, smart devices such as doorbell cameras, voice-activated speakers, and kitchen appliances are among the products that will bear the U.S. Cyber Trust Mark shield logo. Companies like Amazon, Best Buy, Google, and Samsung have already pledged their support for the initiative.
The goal is to have products with the Cyber Trust Mark on store shelves by the holiday season, although the timeline for the program’s launch remains uncertain. This voluntary program will rely on public-private collaboration, with oversight from the Federal Trade Commission and third-party administrators managing activities such as evaluating product applications and conducting compliance testing.
With the increasing prevalence of smart devices in U.S. homes, cybersecurity concerns are on the rise. Research shows that a significant number of households have experienced data privacy or security issues in recent years, underscoring the need for greater protection. Consumer Reports conducted a survey that found strong consumer support for a standardized labeling program for IoT devices, emphasizing the importance of transparency and accountability from manufacturers.
While the Cyber Trust Mark program is a step in the right direction, some critics argue that it should be mandatory rather than voluntary. Manufacturers have expressed concerns about the program’s potential impact on their operations and the flexibility needed to meet the requirements.
In the meantime, consumers can take proactive steps to protect their home internet security, such as creating strong passwords, updating router software, and enabling two-factor authentication. While some may choose to forgo smart devices altogether, the Cyber Trust Mark program offers a promising solution for those who embrace the convenience of IoT technology while prioritizing cybersecurity.
